FOR IMMEDIATE RELEASE Contact:
Kimberly Trembearth
kimberlyt@voormi.com
VOORMI Opens New Retail Location at the Pagosa Hot Springs.
Pagosa Springs, Colorado – November 5th, 2025 – VOORMI, the innovative leader in outdoor gear, today opened its new retail location at the Pagosa Hot Springs Resort, adjacent to the Wild Finch Restaurant. The move creates a unique shopping experience where customers can gear up for mountain adventures, then immediately put that gear to the test in the surrounding San Juan wilderness or unwind afterward in the resort's natural hot springs.
Pagosa Springs is basecamp for serious outdoor enthusiasts, offering direct access to world-class skiing, hiking, fishing, mountain biking, and backcountry adventures. VOORMI's new location puts technical apparel designed for these conditions right at the trailhead.
"Highway 160 construction hurt our foot traffic and made it difficult for customers to find us and to find parking," said Dan English, VOORMI's CEO. "The hot springs location fixes that accessibility issue and partners us with a resort that's invested in Pagosa's growth. We're now in a spot where locals and visitors naturally gather, which is exactly where we need to be."
The retail space features VOORMI's complete collection of technical outdoor apparel, including signature wool-based layering systems and the company's proprietary fabric blend, Core Construction Technology.
The store is open Tuesday through Saturday, 10:00 AM to 6:00 PM. Unlike the previous location, the hot springs site offers ample parking designed for the vehicles outdoor enthusiast’s drive: trucks with bike racks, trailers hauling gear, and RVs. Stop by to experience gear that's engineered and manufactured for the conditions right outside the door.
For more information, visit www.VOORMI.com.
About VOORMI
The Future of Clothing
Located in Southwest, CO and Bozeman, MT, VOORMI is on a mission to build the next generation of outdoor clothing. Clothing for a world where technology and textiles converge in the ultimate expression of simplicity and sophistication. VOORMI’s products are designed to elevate the full human powered experience, wherever in the world that road may lead.
About SWNR Technologies
Enabling textiles to enrich the human experience.
SWNR Technologies is an advanced textile development company founded to drive the evolution of textiles into highlight functional materials that enrich the experience of people and the world around them.
For more information on VOORMI and SWNR Technologies, visit VOORMI.com